Graphic Design Versus Web Development

by Sarah Clark
Web Design School Review Columnist

What’s the difference between Web design and Web development and does it matter? Members of both professions would likely argue it matters a great deal. Here’s why you should care, especially if you’re considering a career in Web design.

The terms Web design and Web development are often used incorrectly—and interchangeably—by laypersons. People refer to Web design when they mean Web development and seek out a graphic designer when they really need a Web programmer.

Web Design and Web Development: How They Differ

The differences between the two fields are pretty self evident on closer inspection. Web designers do just that—they design Websites so they look good and are easy to navigate. They are concerned with color, texture, tone, and shape. Their technical skills are likely limited to professional design programs like Photoshop and InDesign. Web developers, on the other hand, make a Website functional—they create the back end of a site that may carry out functions involving e-commerce, survey tools, calculators, and security. Their tools are text editors and programming languages like PHP, Python, and Perl.

Grey Areas Surrounding HTML and design

The hazy area between Web graphic designers and Web developers, however, exists around HTML. Most programmers would regard HTML as the domain of graphic designers. But then some designers shun any type of programming or online text editing work. In some cases, designers and developers will work together to ensure a design-focused front end works with the more technical back end of a site. And in general, graphic designers will probably be charged with turning their InDesign or Photoshop-generated creation into a Website through the use of HTML.

The Value of HTML and XHTML to Web Designers

So what does all this mean for your Web design education? That becoming fluent in HTML and XHTML is going to be a great asset for you. It will save you tons of time and frustration if you learn these languages well. While designers may not have a great affinity for technical work, HTML is a critical part of Web design, and it’s here to stay.

About the Author

Sarah Clark is a freelance writer specializing in postsecondary education and career development.

Posted at 12:17 PM on March 15, 2007

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