Japanimation: Moving Animation in Asia

by Kelly Richardson
Web Design School Review Columnist

According to Japanese Economic Monthly, the market for anime content, including character licensing/merchandising, selling rights to use character images on other products, and the sale of character toys is estimated to be worth about two trillion yen.

Why Japan Controls the Market

This staggering figure has opened the eyes of investors across the globe as the moving animation trend continues to explode. Anime has been acclaimed worldwide for its original, Japan-based culture and content. Both in pop culture circles and professional reviewing consortiums, Japanese moving animation titles feature richly detailed characters, deep plot lines, and eye-popping visuals that hypnotize audiences. Features include:

Flat Art. The ‘in your face’ comic artwork of Japanese moving animation holds a bit of nostalgia over the more common computer-generated graphics.
Soul and Substance. Japanese moving animation is about 10% computer generation and 90% hand craftsmanship.
Reaching Upward. Each generation of anime artists consistently display higher standards in artistry, quality, and inspiration.

The decidedly adult themes of Japanese moving animation titles also lend a certain amount of credibility and lasting influence to the art form.

So, What’s the Hook?

Peter Payne, founder of J-list, an e-commerce site specializing in Japanese kitsch, explains the popularity of Asian art forms to Wired Magazine. It comes down to cultural influences. Much like the British influenced early American language and culture, Japan’s linguistic and artistic influences are shaping contemporary America.

The most profound impact can be seen in the moving animation market. The animation industry stands only to benefit from the cultural exchange.

About the author

Kelly Richardson covers the local education and technology scenes in major cities across the country. His articles appear in educational journals, periodicals, and e-zines.

Source(s)

Art Business News
Japan Economic Monthly - PDF
Wired

Posted at 10:50 AM on August 21, 2007

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