The Web 2.0 Revolution: Implications for Web Design Programs

by Caitlin Sanford
Web Design School Review Columnist

Web 2.0, a term coined to describe a second generation of Web design programs based on interactive network platforms, is revolutionizing the way we use the internet. Getting a web design degree or an online marketing education can give you the tools you need to harness the power of Web 2.0.

Web 2.0: The Birth of a Web Design Revolution

After the dot com bust, media groups and web designers got together to reevaluate the future of the internet. Through a series of conferences, the Web 2.0 concept was born. With more than 9.5 million citations in Google, Web 2.0 is still an ambiguous, if powerful, buzzword. Agreed upon characteristics of Web 2.0 sites include:

Users owning the data on a site and exercising control over data
A forum of participation where users add value to web applications
Social networking and online marketing uses

Web 2.0 Programs

Companies and organizations are increasingly using Web 2.0 tools to market products online and to interact with target audiences. Companies will need people with web design degrees and online marketing education backgrounds to design interactive multimedia for the Web 2.0 world. Common tools used in Web 2.0 design programs include:

Blogging
Podcasts
Online Video
Tagging
Wikis

The most important web design skills for using these tools include knowledge of CSS, AJAX, XML, and beta.

Web Design Degree Education Options in Web 2.0

Web 2.0 design programs require a rich, interactive, user-friendly interface. A web design degree or online marketing education focusing on Web 2.0 interfaces will emphasize creativity, remixing content, and interactive multimedia design. Knowledge of design techniques for new Web 2.0 trends may help increase your employment prospects after earning your web design degree.

About the Author

Caitlin Sanford is a consultant and freelance writer. She holds a bachelor’s degree in Political Science from Stanford University.

Source(s)

“What is Web 2.0,” O’Reilly
Guardian Unlimited Weekend Web 2.0 Edition
“Web 2.0 for Designers,” Digital Web Magazine

Posted at 2:41 PM on July 30, 2007

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